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Case Study

Agricultural Equipments and Machinery

Name: KISAN Forum Pvt Ltd.


Event: KISAN Exhibition


Requirement:

Press Conference
  • Press Conference at Pimpri - Chinchwad and city,
Press Coordination
  • Press Release across Maharashtra (pre event and post event)
  • Invitation to Press for the Exhibition.

Scope of Marg:

  • Drafting the news item.
  • Dissemination of Press Release in Print Media
  • Translating the press note
  • Time to time coordination with media
  • Photographs of the Inauguration Day

Benefits:

  • KISAN got 139 coverage of the event across Maharashtra.
  • 83 Pre - event coverage and, 56 coverage during the event and after the event.
  • This also helped them to have their presence in electronic channel as well.

Features

The arena was spread over 20 acres of the land. More than 300 companies participated in the KISAN, 2011 exhibition and displayed their latest products in the fields of agriculture.
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