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Many people ask this question. Now Pune’s population is more than 40 lakhs. Considering the volume of urban population, one can imagine benefits of reaching Pune. In every aspect of life that is food, shelter, clothing, health, education, employment, entertainment, spirituality Pune is vibrant. Requirements of product, services, information, thoughts, are increasing day by day. So what ever the field you are working in there is demand and sizable group of people exists in Pune. Media is the best tool to reach out unknown people in Pune. Of course Press conference becomes one of the good tools to reach public concerned.

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2) How do I organize press conference in Pune?

To organize a press conference in Pune you need to book hall which is centrally located. There are many halls available in Pune as per budget criteria. It starts from Rupees three hundred to rupees three thousand for one hour duration.

Once you book the hall, you can send invitations to media which is concerned to you to attend the press conference. Once media gets invitation for a press conference you should be present at the hall 15 minutes before. A small handout of the information which you want to tell masses shall be distributed to the media persons. This calls as press release or news release. Necessary photo and profile of organizer’s institute or company should be given along with press release in the press conference. Based on the press release media representatives will ask you more information if necessary. Media representatives may also ask more information which is not available with you in the conference. It is beneficial for you to send this additional information to correspondent who asked for this.

Right from small hall of Patrakar Sangh to the banquet halls in five star hotels are available in Pune for organizing press conference in Pune. Hotel sun and sand, Hotel Taj Blue diamond, Hotel Le Meridian, Hotel Pride Executive are some of the five star hotels can give hall for press conference. Many correspondents know these halls. So it is easy for them to reach to the venue and also parking is available when they reach to attend press conference. In the heart of the cit that is within three kilometers radius from Deccan Gymkhana many luxury hotels having banquet halls are coming up. One need to enquire about the capacity of hall and banquet rates for press conference. Besides these upcoming hotels there are few halls of social foundations and small hotels are available to organize press conference in Pune. For choosing the right venue for the press conference as per the schedule of organizer local assistance is also available in the city.

Basically any new information is news. Launching new product, new service, new facility, is news. Getting prestigious certification for the product is news. Planning ambitious expansion plan is news. Giving different thought is also news. There are many ways where media sees the news but the person who has the information may not aware the news. However for writing the news one must write the main information in the first paragraph, second paragraph necessary supporting information and calculation shall be inserted and in third paragraph background about the person or organization shall be given for the reference of journalists so that they can write the news in their own news papers. Content or information of Press release or news release shall be given in single A4 size paper or max one and half page. Please try to avoid the points which are earlier mentioned. Give two or three headlines what ever you feel suitable. Based on the whole information press representative will make news as per the availability of space or as per the editorial policy.

For example Institute wish to announce the awards, in that case, In the first paragraph list of award winners shall be given. Second paragraph details of award like cash prize, citation, shall be given along details of program where and at whose hands awards will be presented. In third paragraph background of the award, how many years such award is given, purpose of instituting award and earlier awards winners names shall be given for the reference of media representatives. This will serve the purpose of organizing press conference. This will get news coverage before actual award function.

Considering Pune and outside representation now Pune has got media size around 60. This include news papers having edition in Pune, News papers from district places from Maharashtra and even from out side Maharashtra, electronic channel representatives, local cable network, financial and commercial news papers and news agencies. Also there are four private radio channels in Pune besides All India Radio.

Media in Pune is categorized in Marathi English and Hindi language. Electronic media is broadcasted in Marathi and Hindi language. There are many weeklies are printed in very few numbers are not available on the stall but are circulated with government institutions or in a particular segment of readers.

Now a days media mainly daily news papers are trying to cover many areas of human life. However priority of maximum news papers is given for political news, undercurrents in political sector, government policy, quarrels between the political parties and within the party leaders. After politics focus is given for sports news right from school level to the international sports tournaments. Then it comes to the crime, entertainment at and literature. After this business, commerce and stock market is given place in the media. Media is also covering many aspects of life style like housing, event participation, health, education hotels etc. Weekly supplements are publishing features on various life style trends and changing habits of society or changing needs of the society people at various economic levels.

Publicity covers many media tools like print media, electronic media, audio media, outdoor media and wire less media. Advertisements, sponsored features, advertorial are some of the media tools used to do Publicity. Use of hoardings, banners, posters, digital display at specific public places, advertisements on bus and bus panels are also some of the media tools used for publicity. In short right from visiting card to advertisement and news in various media or even organizing events and participating in exhibitions is worth while considering publicity plan.

There are many publicity occasions. There is always genuine place for every individual and organization in media. Majority people are unaware of this media coverage possibility. This may be single column opportunity, may be news with photo opportunity at a smaller or bigger level but most of the people event does not try to reach media with such opportunities. Take an example of furniture Making Company. After initial business years inauguration first show room, introducing new design of furniture, annual day, recognition by bigger customer, changing mind set of customer while purchasing furniture, present demand of furniture these are some of the opportunities for media coverage. How many furniture companies use these opportunities? Besides these presence of Business Owner in social circle also offers some opportunities. If someone starts looking every positive achievement from publicity angle he can find out the many ways and means for getting publicized. One must know this that Press release; press conferences are very common and easy ways to reach media.

Right form visiting card to getting coverage on national print media of national channel there are many ways and means are available for publicity.

Press releases, press conference, are most common and easy way to reach masses through media. Besides these news letters, sms, and emailer are now a days becoming commonly used media tool. Day by day using these tools is becoming constant feature of any organization or an individual who wants to achieve publicity. All political and spiritual leaders from village level to national level are making use of hoardings and banners which are known as out door media tools. Video films, documentary, exhibitions, road shows, seminars, workshops, training activities are also various media tools for gaining publicity. Simple handouts, stickers, posters, gift gesture such as calendar and diary are traditional and popular media tools those act as reminder and those are used by concerned public regularly.

First and foremost is press note about one to maximum one and half page in brief, precise and clear mode. Now a days press kit has also become part of press conference. Press kit include press note, other necessary information like product brochure or company profile as a reference material, photographs of product, chief person of the organization or a new building or machine or any other relevant photograph connected with the information. In case of technical information power point presentation becomes useful. Information in soft form i.e. cd, or on website shall be made available.

Before conducting press conference one can choose the mode of the press conference either on formal seating arrangement or informal seating arrangement. Besides luncheon and dinner press conference, press conference can also be organised with hi-tea or breakfast. Lunch or dinner is just a hospitality. It makes difference for the availability of the time of journalist who is attending press conference. Of course one must remember that content is not newsworthy hospitality does not work at all. Many organizers distribute the gifts. However it is suggested that one should distribute the same ad complementary and token in nature. It should not be considered as price for the coverage.

Any positive development in the organization has its own news value. Sending information at right time or without delay results in publicity. For example a company gets recognition to its research lab as a one of the best research lab in the country. This information shall be given within a week or ten days time from getting recognition. Giving this information after a month does not work.

Launching of new product or new service shall be informed before your advertisement campaign starts. Publicizing the product or service through advertisement and then sending press note or organizing press conference does not get coverage.

Getting prize from local social foundation and getting prize from state or national government organization makes a difference in terms of coverage. News size and position on left or right page changes accordingly. Maximum news items are of local nature. These news appear only in city pages. News related to state and national readership interest may be published in state and national papers of news papers.

After all news is news. Readers concerned about the news by way of subject, relation, concern, read the news or give concentration on electronic channel.